{"id":10268,"date":"2022-08-05T08:09:14","date_gmt":"2022-08-05T08:09:14","guid":{"rendered":"https:\/\/martinezcaballeroabogados.com\/com-ajudar-a-fer-que-la-meva-empresa-sobrevisqui-a-lentorn-post-pandemia-que-vivim-i-la-carrera-de-lera-digital\/"},"modified":"2023-07-14T08:27:08","modified_gmt":"2023-07-14T08:27:08","slug":"com-ajudar-a-fer-que-la-meva-empresa-sobrevisqui-a-lentorn-post-pandemia-que-vivim-i-la-carrera-de-lera-digital","status":"publish","type":"post","link":"https:\/\/martinezcaballeroabogados.com\/ca\/com-ajudar-a-fer-que-la-meva-empresa-sobrevisqui-a-lentorn-post-pandemia-que-vivim-i-la-carrera-de-lera-digital\/","title":{"rendered":"Com ajudar a fer que la meva empresa sobrevisqui a l’entorn POST PAND\u00c8MIA que vivim i la carrera de l’era digital"},"content":{"rendered":"\t\t
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Primer les persones.<\/strong><\/h4>\n

Previ a la<\/span> PAND\u00c8MIA<\/b> es parlava que convivim a nivell empresarial i personal en entorns<\/span> VUCA<\/b> Volatilitat- Incertesa – Complexitat – Ambig\u00fcitat<\/i><\/b> , per\u00f2 en situaci\u00f3 de pand\u00e8mia i posteriori, l’entorn ja ha saltat al fam\u00f3s<\/span> BANI<\/b> ,<\/span> no saps que \u00e9s?<\/b><\/p>\n

B\u00e9 t’explico de manera r\u00e0pida perqu\u00e8 ens situem, l’entorn<\/span> BANI<\/b> :<\/span> Brittle, Quebradizo – Anxious, Ansioso, impacient – Nonlinear, No linear –<\/i><\/b> Incomprehensible, Incomprensible.<\/b><\/p>\n

Es l’acr\u00f2nim que d\u00f3na caracter\u00edstiques a l’entorn actual a qu\u00e8 ens enfrontem i aqu\u00ed vull aprofitar des d’aquest entorn donar llums per qu\u00e8 \u00e9s necessari i urgent veure <\/span>la transformaci\u00f3 digital <\/b>de les nostres empreses com una cosa <\/span>prioritari, urgent i important, <\/b>ja no podem continuar dient que \u00e9s una cosa que no ens afecta, ja que ho fa, tant a nivell personal com empresarial.<\/span><\/p>\n

Aqu\u00ed anem\u2026<\/span><\/p>\n

BANI<\/b> :<\/span> Brittle, Trencad\u00eds – Anxious, Ansi\u00f3s, impacient – Nonlinear, No linear –<\/i><\/b> Incomprehensible, Incomprensible.<\/b><\/p>\n

    \n
  1. Brittle: trencad\u00eds<\/i><\/b> ,<\/span><\/i> per mitigar l’impacte d’un entorn que \u00e9s fr\u00e0gil \u00e9s important tenir les eines digitals necess\u00e0ries per poder fer una an\u00e0lisi continuada en el maneig del nostre negoci, tant internament i externament.<\/span><\/li>\n<\/ol>\n

    Internament<\/b> en tenir el control 360 de totes les \u00e0rees del meu negoci amb sistemes ERP (sistema de planificaci\u00f3 i control de recursos empresarials). Aix\u00f2 serveix per portar la comptabilitat financera, gesti\u00f3 log\u00edstica i inventaris, recursos humans, gesti\u00f3 de projectes, producci\u00f3 i vendes. <\/span><\/p>\n

    Extern:<\/b>. Ja no podem pensar que fer servir el tel\u00e8fon \u00e9s suficient, o el t\u00edpic pensament de si em volen em busquen. podem donar-nos suport de sistemes com els CRM per atendre els nostres clients aix\u00ed com controlar, automatitzar i generar campanyes de m\u00e0rqueting que comportin a la conversi\u00f3 real de clients.<\/span><\/p>\n

    Cosa que passa molt a les empreses petites i no tan petites on faig consultoria, \u00e9s no tenir digitalitzada la seva comptabilitat, tenir un sistema de facturaci\u00f3 \u00e9s b\u00e0sic, per no perdre temps inundant-nos de tasques administratives que podrien fer-se de manera m\u00e9s senzilla i \u00f2ptima<\/span><\/p>\n

    Autocriticar-se, autoq\u00fcestionar-se , Preguntar i preguntar-se amb les eines id\u00f2nies \u00e9s clau per continuar navegant, sumat a aix\u00f2 tenir els nostres factors cr\u00edtics d’\u00e8xit empresarial identificats, per marcar aix\u00ed un pla d’acci\u00f3 amb futur a llarg termini.<\/span><\/p>\n

      \n
    1. Anxious, Ansi\u00f3s, impacient<\/i><\/b> ,<\/span><\/i> <\/li>\n<\/ol>\n

      Quantes vegades ens trobem amb el t\u00edpic client que es va sentir mal at\u00e8s perqu\u00e8 no li vam contestar r\u00e0pidament?<\/span><\/p>\n

      Que la resposta a ells sempre depengui del contacte hum\u00e0, fa que les coses s’alenteixi, cada empresa \u00e9s un m\u00f3n i t\u00e9 la seva idiosincr\u00e0sia, per\u00f2 em trobo amb la constant que moltes s’obliden que la venda ha de ser el centre i l’eix principal ja que \u00e9s l\u00b4\u00fanic departament que realment factura i fa del meu negoci una realitat. Tot i aix\u00f2 encara ens trobem amb sistemes piramidals que fan pressi\u00f3 cap avall, on l’\u00faltim esgla\u00f3 \u00e9s el departament comercial, aix\u00f2 fins i tot succeeix sent emprenedors on fem de tot i ens oblidem de les vendes.<\/span><\/p>\n

      Si descuido all\u00f2 que em fa monetitzar i no ser fr\u00e0gil, \u00e9s molt probable que ara mateix estiguis vivint la cr\u00f2nica d’una mort anunciada.<\/span><\/p>\n

      Un sistema<\/span> CRM<\/b> (Gestor de clients) \u00e9s b\u00e0sic per a qualsevol negoci. Des d’all\u00e0 podem controlar el client des del minut zero que va tenir acostament amb el nostre negoci.<\/span><\/p>\n

      De fet, anticipar-nos amb estrat\u00e8gies de m\u00e0rqueting que tingui clara tamb\u00e9 l’estrat\u00e8gia de venda per mitj\u00e0 d’embuts de venda digitals.<\/span><\/p>\n

      \u00c9s divertit veure els meus clients reaccionar amb les automatitzacions que es poden fer amb aquest tipus de sistemes, des d’un formulari web, fins a una contestaci\u00f3 autom\u00e0tica per email, whatsapp o RRSS al meu client, fent-ho sentir important.<\/span><\/i><\/p>\n

        \n
      • Nonlinear- No linear , es van trencar les regles tradicionals.<\/i><\/b> <\/span><\/i><\/li>\n<\/ul>\n

        Avui dia tenir la figura autorit\u00e0ria del cap, est\u00e0 manat a recollir, ser cap no \u00e9s sin\u00f2nim d’ordre i compliment, ia les estrat\u00e8gies del passat que van funcionar per anys, estan gaireb\u00e9 manades a recollir, en aquest entorn es convida a sortir de la caixa, a observar des de les dades que em donen els meus sistemes, estad\u00edstiques properes a la realitat per a la presa de decisions.<\/span><\/p>\n

        Necessitem l\u00edders i col\u00b7laboradors amb mentalitat l\u00edquida i oberta, mentalitat Beta, sempre en experimentaci\u00f3, estudi i observaci\u00f3.<\/span><\/p>\n

        Hem d’aprendre a fluir amb un entorn que es mou al seu gust i hem d’aprendre a ballar amb ell.<\/span><\/p>\n

        La transformaci\u00f3 digital d’una empresa, no es pot basar en f\u00f3rmules que a altres els funciona, ja que potser molt a la meva empresa no li funcioni o fracassa, perqu\u00e8 no s’estan tenint en compte factors com l’hum\u00e0 a l’hora de fer aquest. proc\u00e9s de canvi el qual ha de ser acompanyat i cura perqu\u00e8 aix\u00f2 realment prosperi.<\/span><\/b><\/p>\n

          \n
        • Incomprehensible \u2013 Incomprensible.<\/b><\/li>\n<\/ul>\n

          Aix\u00ed \u00e9s, aquest entorn \u00e9s capritx\u00f3s, moltes vegades no ho entenem, succeeixen moltes coses alhora, per aix\u00f2 centrar-nos en la nostra proposta de valor i tenir clar els nostres factors d’\u00e8xit, tenir un enfortiment intern per atendre de la millor manera all\u00f2 extern.<\/span><\/p>\n

          No crec en les f\u00f3rmules que serveixin per a tots i per a tot, considero que una bona transformaci\u00f3 digital ha de tenir en compte la individualitat de les empreses per donar-los les eines digitals id\u00f2nies perqu\u00e8 en comptes de ser frustrant per a l\u00edders i col\u00b7laboradors s’alinein al prop\u00f2sit del negoci i de transformaci\u00f3, d’aquesta manera hi haur\u00e0 un comprom\u00eds natural per al benefici de tothom.<\/span><\/p>\n

          Si consideres que la transformaci\u00f3 digital \u00e9s important per a la teva empresa i el creixement a llarg termini, t’invito que puguem una sessi\u00f3 explorat\u00f2ria per poder ajudar-te a fer aquests primers passos de la m\u00e0.<\/span><\/p>\n

          Liz Otalora<\/strong><\/span>
          Prop\u00f2sit i Acci\u00f3<\/em><\/span>
          Consultora de transformaci\u00f3 digital i mentora de negocis.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Primer les persones. Previ a la PAND\u00c8MIA es parlava que convivim a nivell empresarial i personal en entorns VUCA Volatilitat- Incertesa – Complexitat – Ambig\u00fcitat , per\u00f2 en situaci\u00f3 de pand\u00e8mia i posteriori, l’entorn ja ha saltat al fam\u00f3s BANI , no saps que \u00e9s? B\u00e9 t’explico de manera r\u00e0pida perqu\u00e8 ens situem, l’entorn BANI : Brittle, Quebradizo – Anxious, Ansioso, impacient – Nonlinear, No linear – Incomprehensible, Incomprensible. Es l’acr\u00f2nim que d\u00f3na caracter\u00edstiques a l’entorn actual a qu\u00e8 ens…<\/p>\n","protected":false},"author":1,"featured_media":7974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"categories":[494,495,472,462,493],"tags":[],"class_list":["post-10268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid-ca","category-digitalitzacio","category-empreses-i-autonoms","category-noticies-i-actualitat","category-pandemia-ca"],"yoast_head":"\nEntorn post pand\u00e8mia i era digital - Martinez Caballero Advocats<\/title>\n<meta name=\"description\" content=\"Com ajudar la meva empresa en un entorn postpand\u00e8mia i l'era digital. 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